RealEye Learning Lab

Learn how to run webcam eye-tracking studies with RealEye, from study creation through fielding to analysis.

Introduction

A quick hello and overview of what you'll learn in this course.

Understand how webcam-based eye-tracking works and why it matters for research.

An overview of every study type available in RealEye and when to use each one.

Test static images and video content with eye-tracking

Test interactive mockups and prototypes

Track gaze on live websites and apps via screen capture

Test Instagram posts and ads in a realistic feed mockup

Eye-track any website embedded directly in the study

Test product packaging and shelf placement with eye-tracking