Can celebrities truly boost the impact of bank ads? A new study using RealEye eye tracking and facial coding reveals surprising insights - like why text outshines star power, and what really captures attention.
This study explored how consumers respond to logos from Apple, Samsung, Xiaomi, and Oppo. Through eye tracking and facial coding, researchers found that logo familiarity affects attention and emotion, offering insights for effective brand design.
Can a simple product label change how we feel and buy? A recent neuromarketing study says yes - and RealEye was right at the heart of the discovery :-)
This neuroscience study explored how everyday visuals - like product packaging - capture our attention and influence what we remember, even without trying. Learn how eye-tracking and brain data revealed new insights into memory.
This study explores how visual design elements in food ads affect consumer attention and perception using eye-tracking technology. It identifies which ad features, like design complexity and authenticity, capture attention and how they influence consumer engagement and attitudes toward the product.
Discover how UX research improved the Praha Zítra web application for urban project transparency. Learn about key findings, user research, and design enhancements shaping Prague’s smart city initiatives.
Discover how RealEye eye-tracking technology was used to analyze visual attention in fashion ads and its impact on body image. This study reveals key insights into social comparison, the drive for thinness, and ethical marketing strategies.
This Eye-tracking study using RealEye reveals usability challenges in YouTube’s Clip feature, highlighting user attention patterns and UI improvement needs.
