RealEye in Action

RealEye’s eye-tracking technology was used to evaluate Traveloka's Car Rental feature. Metrics like gaze on screen, heatmaps, and emotional analysis revealed user difficulties with login and finding the rental feature. The study recommends improving feature visibility and simplifying login to enhance user experience and reduce confusion.

A study used RealEye eye-tracking to explore how specific neighborhood elements like trash, RVs, and construction sites affect people's perceptions of urban environments. By combining gaze patterns with surveys, researchers linked visual attention to emotional responses, offering insights to improve urban planning and create cleaner, safer, and more inviting cities.

Discover how Turkish researchers are using RealEye webcam-based eye-tracking technology to explore visual attention across media, psychology, and political campaigns.

RealEye’s eye-tracking technology was used to analyze user interaction with the National Gallery of Indonesia’s Instagram. Metrics like gaze count, fixation count, and heatmaps revealed that visual content and exhibitions captured the most attention. Older users engaged more deeply, while younger users browsed faster, highlighting age-related differences in behavior.

The study used RealEye's eye-tracking technology to analyze attentional mechanisms and working memory efficiency across adulthood. It found that attention remains stable with age, while working memory declines.

A study used RealEye eye-tracking to explore how subtitles impact language learning. Findings revealed greater reliance on subtitles without audio, higher cognitive effort for Spanish than Arabic subtitles, and improved comprehension without audio distractions. RealEye enabled detailed insights into subtitle processing and the interplay of auditory and visual inputs.

A study using RealEye eye-tracking explored how Generation Z students engage with educational materials. It found that alternating text and images was most effective for diverse learning preferences, emphasizing the importance of personalizing content to improve engagement and retention in modern education.

This study analyzed how consumers engage with promotional and welcome emails from fashion brands. It tracked eye movements to explore which elements of emails capture attention, providing insights for improving email marketing strategies and increasing engagement.

This study uses eye-tracking technology to explore the impact of Artificial Intelligence (AI) and Explainable AI (XAI) on dermatologists' melanoma diagnoses. It focuses on how eye movement patterns reflect their engagement with AI tools.

In this study, RealEye was used to track how participants engage with disinformation. The study found that bold headlines, sensational images, and celebrity figures captured the most attention, while critical details like altered logos and suspicious sources were often overlooked. These findings suggest a need for stronger media literacy to help viewers recognize subtle signs of manipulation.