RealEye Blog

Observe how pre-service chemistry teachers from non-science backgrounds approached problem solving. The research reveals how visual attention patterns relate to performance and highlights areas for better instructional support.

Ever wondered who’s really watching the ads during a Formula 1 race? 🏎️👀 Personalized digital billboards aren’t just clever - they work. Learn how fans’ eyes follow the action and which brands win the attention race.

How do tourists really see - and feel about - their impact on nature? Combining immersive fieldwork with a 360° camera and RealEye eye-tracking revealed a surprising gap: tourists noticed wildlife interactions but often felt neutral or even joyful, even when behaviors might harm the environment. The results show that awareness alone isn’t enough - emotional connection is key to inspiring action.

AI subtitles or human - who does it better? Eye-tracking data reveals surprising insights about viewer effort with GPT-4o Arabic subtitles. See how RealEye uncovered what your eyes are really doing.

Discover how RealEye helped reveal the power of AR in e-commerce—boosting user attention, emotion, and brand trust with eye tracking and facial expression analysis.

Explore how eye-tracking reveals the emotional and spiritual impact of language. This article shows how RealEye helped researchers study bilingual experiences across cultures and words.

A study used RealEye to track how students with dyslexia and attention disorders read science texts. Highlighted text supported focus, while decorative images caused distraction. Eye-tracking revealed clear differences in reading patterns, helping identify which designs reduce cognitive load and improve accessibility for neurodivergent learners.

This study used RealEye's webcam-based eye-tracking to explore how adult learners engage with scientific articles and posters. The research reveals how layout design, language, and content placement influence attention and reading behavior - offering practical insights for educators designing digital learning materials.

A university study used RealEye to measure how people engage with static images and video content. This blog post breaks down the method, metrics, and how RealEye brought the insights to life.

Can celebrities truly boost the impact of bank ads? A new study using RealEye eye tracking and facial coding reveals surprising insights - like why text outshines star power, and what really captures attention.