RealEye Blog

How cabin design impacts passenger attention? Guiding transit improvements for a more engaging user experience.

RealEye had a great time at succeet25 in Wiesbaden, Germany, where we presented our webcam-based eye-tracking. We demonstrated how it helps improve UX research, ad testing, and marketing strategies by providing valuable insights into customer behavior. Exciting future innovations ahead!

This study explored how RealEye eye-tracking helps analyze ESP students' interactions with multimodal websites. It highlighted the importance of text and layout design in engaging learners, offering personalized learning, and enhancing material design.

A study using RealEye eye tracking investigated how individuals with varying levels of art expertise perceive abstract art. The research focused on the Gestalt principle of proximity, examining how participants grouped visual elements in the artwork.

Eye-tracking used to analyze how minimalist and diverse environments shape user attention and perception. Do neutral spaces centralize attention? Do diverse spaces encourage exploration? Key elements like color, texture, and symbolic design trigger cognitive engagement, highlighting the role of neurodesign in creating emotionally engaging, memorable environments.

RealEye’s eye-tracking technology was used to evaluate Traveloka's Car Rental feature. Metrics like gaze on screen, heatmaps, and emotional analysis revealed user difficulties with login and finding the rental feature. The study recommends improving feature visibility and simplifying login to enhance user experience and reduce confusion.

A study used RealEye eye-tracking to explore how specific neighborhood elements like trash, RVs, and construction sites affect people's perceptions of urban environments. By combining gaze patterns with surveys, researchers linked visual attention to emotional responses, offering insights to improve urban planning and create cleaner, safer, and more inviting cities.

Discover how Turkish researchers are using RealEye webcam-based eye-tracking technology to explore visual attention across media, psychology, and political campaigns.

RealEye’s eye-tracking technology was used to analyze user interaction with the National Gallery of Indonesia’s Instagram. Metrics like gaze count, fixation count, and heatmaps revealed that visual content and exhibitions captured the most attention. Older users engaged more deeply, while younger users browsed faster, highlighting age-related differences in behavior.

The study used RealEye’s eye-tracking to examine how translation strategies for subtitled swearwords affect cognitive processing. Metrics like fixation duration, fixation count, and time to first fixation revealed that swearwords drew attention quickly and required more cognitive effort, especially when non-literal translation strategies like omission were used.