Explore how eye-tracking reveals the emotional and spiritual impact of language. This article shows how RealEye helped researchers study bilingual experiences across cultures and words.
A study used RealEye to track how students with dyslexia and attention disorders read science texts. Highlighted text supported focus, while decorative images caused distraction. Eye-tracking revealed clear differences in reading patterns, helping identify which designs reduce cognitive load and improve accessibility for neurodivergent learners.
This study used RealEye's webcam-based eye-tracking to explore how adult learners engage with scientific articles and posters. The research reveals how layout design, language, and content placement influence attention and reading behavior - offering practical insights for educators designing digital learning materials.
A university study used RealEye to measure how people engage with static images and video content. This blog post breaks down the method, metrics, and how RealEye brought the insights to life.
Can celebrities truly boost the impact of bank ads? A new study using RealEye eye tracking and facial coding reveals surprising insights - like why text outshines star power, and what really captures attention.
This study explored how consumers respond to logos from Apple, Samsung, Xiaomi, and Oppo. Through eye tracking and facial coding, researchers found that logo familiarity affects attention and emotion, offering insights for effective brand design.
Can a simple product label change how we feel and buy? A recent neuromarketing study says yes - and RealEye was right at the heart of the discovery :-)
This neuroscience study explored how everyday visuals - like product packaging - capture our attention and influence what we remember, even without trying. Learn how eye-tracking and brain data revealed new insights into memory.
This study explores how visual design elements in food ads affect consumer attention and perception using eye-tracking technology. It identifies which ad features, like design complexity and authenticity, capture attention and how they influence consumer engagement and attitudes toward the product.
Discover how UX research improved the Praha Zítra web application for urban project transparency. Learn about key findings, user research, and design enhancements shaping Prague’s smart city initiatives.
