Conduct entire quantitative & qualitative eye-tracking research remotely. RealEye is a simple yet powerful tool that helps you get behavioral data about human beings. Create a study in 3 simple steps and get results - even in 5 minutes from now!
discover how people see your product
UX testing for Websites & Mockups
Usability testing (User Experience Research, UX) involves getting real people to interact with the website, app, or other product you've built and observing their behavior and reactions. RealEye offers the ability to gauge human responses to your products using advanced eye-tracking technology. Whether your product is featured in an online display, introduced as a new concept, or placed in a virtual shelf setting, RealEye facilitates insightful analysis through eye-tracking.
Shopper research is a study of consumer behavior and decision-making processes in a retail environment. It involves analyzing how shoppers navigate through the stores (offline & online), interact with products, and make choices (customer journey).
RealEye can measure potential customer responses to your products using advanced eye-tracking technology. Whether your product is featured in an online display, introduced as a new concept, or placed in a virtual shelf setting, RealEye facilitates insightful analysis through eye-tracking and other tools.
Turn insights into impact with RealEye’s cutting-edge attention-tracking technology. RealEye’s new Social Media Attention Measurement feature analyzes user focus within simulated feeds. Discover what drives engagement on posts, ads, and videos using our Feed Generator and Smartphone Eye-Tracker. Optimize your content strategy with data-driven insights.
In the context of brand-building advertisements, priority is given to engagement and attention, with eye movement tracking as a key method of measurement, rather than relying solely on click-through rates (CTRs). Understanding and capturing attention is crucial in this field. RealEye provides essential tools for evaluating the effectiveness and placement of ads, ensuring they not only draw but also hold the viewer's attention. This strategy facilitates a deeper insight into audience interaction, enabling the creation of more compelling and resonant brand advertisements.
Run research on any set of static images and videos or on a live website. We're aware that your use-case may vary depending on your research. Use RealEye in any way to test your hypothesis and analyze results both on our Analytics dashboard or in your favorite tool via CSV export. Join hundreds of students and academics who already used webcams and data-collectors for eye-tracking data.
"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."
Stefan Papadakis
Insight Consultant, IPSOS
"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."
David Darmanin
CEO, hotjar.com
"With RealEye, we found users weren't noticing key parts of our value proposition, that we couldn't have discovered with screen recordings or heatmaps. This service is invaluable and even better.....affordable."
Lewis Healey
UX Designer, firebox.com
"“I work on usability testing projects on a regular basis and I’m so glad that we have found RealEye! I have thoroughly enjoyed the impeccable customer service that Adam’s team has provided. They are friendly, accommodating, and responsive to our questions and concerns. The product serves our needs well and it’s constantly improving. It really makes remote testing possible and convenient"
Becca Xu
Senior UX researcher
mid-sized global consulting company based in the U.S.
"RealEye has created a tool that allows us to quickly and easily choose the most effective display or OOH formats."
If there’s any data that you would like the CSV file to include, please contact us and we’ll provide any additional data.
Do you provide emotional analysis?
Yes, since version 6.10 RealEye can also collect and store basic information about Facial Coding. You can check the entertainment level in time for each of the participants and in the aggregated way. This is very useful for testing video advertisements.
Do you provide Eye-Tracking Reports?
Our tool doesn’t generate reports. As a result you’ll receive gaze and mouse recordings, heatmaps with an AOI tool and CSV files (including the AOI data). You can download all the data you need: heatmaps as a PNG file, recordings as an MP4 file and the CSV file, easily translated into an excel file.
Can I integrate RealEye with other tools?
You can easily integrate the RealEye tool with external tools (eg. surveys), but also compare the results obtained from other tools using our CSV file (i.e. by the timestamp).
Can I test live websites?
Yes, you can test live websites with no need to include any scripts or code on the tested websites.
