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Master Attention on Social Media Feeds

Turn insights into impact with RealEye’s cutting-edge attention-tracking technology. RealEye’s new Social Media Attention Measurement feature analyzes user focus within simulated feeds. Discover what drives engagement on posts, ads, and videos using our Feed Generator and Smartphone Eye-Tracker. Optimize your content strategy with data-driven insights.

Core Features:

  • Realistic Feed Simulation: Create Instagram-like environments by uploading your images or videos.‍
  • Eye-Tracking Technology: Measure where users look and interact using RealEye’s smartphone-based tracker.‍
  • Heatmap Visualizations: Identify which posts grab the most attention or are skipped.‍
  • Engagement Metrics: Gather data on attention spans, user focus, likes, and behavior.‍
  • Web-Based Testing: Run everything directly in a web browser—no additional hardware required.
Try For Free
No credit card required

step 1

Upload Your Content

Easily upload your images, videos, or other visual assets directly to the platform.
Whether it’s an ad, a promotional post, or organic content, our system allows you to seamlessly integrate your media into the testing process without any complex setup.
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step 2

Generate Custom Feed

Using our intuitive Feed Generator, create a fully customizable Instagram-like feed that mimics a real social media experience.
You can arrange your uploaded content in any order, add placeholder posts to fill the feed, and even replicate authentic advertisement popups behaviour.
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step 3

Run Eye-Tracking Tests

Invite participants to view and interact with your simulated feed on their smartphones.
RealEye’s cutting-edge eye-tracking technology captures precise data on what they look at, how long they focus on specific posts, and how they engage with the feed. This process occurs entirely in a web browser, ensuring convenience and accessibility.
Take part in a sample study

step 4

Visualize & Analyze Results

Dive into the insights with comprehensive visualizations, including heatmaps and engagement metrics.
Identify which posts grab the most attention, which are skipped, and how much time users spend on each. Use this data to refine your content and optimize it for better performance.
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News from RealEye Blog

2024-10

Quick Demo on Instagram Feed builder

Discover how RealEye’s cutting-edge eye-tracking technology helps you master attention on Instagram feeds! 🚀 In this video, we showcase our brand-new feature designed to simulate Instagram-like environments for analyzing user focus on posts, ads, and videos.
Grab your coffee and click the video!

Frequently Asked Questions

Do I need any additional hardware to run tests?

No, you don’t need any specialized hardware. RealEye’s innovative eye-tracking technology operates entirely within a standard web browser on smartphones. Participants can simply use their existing devices to take part in tests. This eliminates the need for expensive equipment or complicated setups, making the process accessible, efficient, and scalable for researchers and marketers alike.

What types of content can I upload for testing?

You can upload both images and videos to test. Whether it’s Instagram posts, story content, ads, or promotional visuals, the platform is designed to handle all common file formats. The flexibility allows you to experiment with various types of media to see what captures the most attention and resonates best with your audience.

Can I customize the simulated feed environment?

Yes, you have full control over the customization of the simulated feed. You can rearrange posts, add placeholders to mimic a real Instagram feed. This ensures that the testing environment feels natural to participants, yielding more reliable and actionable results.

Is RealEye GDPR compliant and how is user privacy ensured?

Yes, we take user privacy seriously at RealEye and that is why RealEye is GDPR compliant. To ensure compliance, RealEye does not store or record any videos of the panelists. We take security measures, anonymize personally identifiable information, and provide users with control over their data.

How long does it typically take to set up a test with RealEye?

There is no general answer to this question. It’s often 5 -10 minutes and, in extreme cases, take more than a couple of hours.

What insights can I expect from the results?

The results provide comprehensive insights, including heatmaps that show areas of visual focus, attention duration for each post, and user engagement metrics such as likes and skips. This data helps you understand what content grabs attention, which elements drive engagement, and how your audience interacts with different media types. These insights are critical for optimizing your content strategy and improving performance on social media.

Can I test content on platforms other than Instagram?

Currently, RealEye’s Feed Simulation feature is tailored specifically for Instagram-like environments. However, our technology is highly adaptable and can be customized to simulate other platforms like Facebook or LinkedIn if needed. If you’re interested in testing content for a different platform, please reach out to our team. We’d be happy to explore your requirements and quickly implement a solution tailored to your specific needs.
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