Behavioral analysis

If you have heard about eye tracking but are not quite sure what it is or what it can be used for – fear not! Here you can learn more about what kind of data is collected, how it can be modelled and analysed, and what are its application fields and further research perspectives.

In a creative process, designers show final ideas with drawings or digital formats. These formats help to talk about ideas with other people involved in the project. They used to agree on the final design before testing it. These images are called mockups.

In social science, the choice of research method can shape the results of your study. That's why understanding the primary differences between quantitative and qualitative research becomes necessary. Unraveling the nuances between these two methods illustrates the core of academic exploration and the diverse complexity of knowledge construction.

The marketing world is highly competitive. Agencies, freelancers and companies are in a neck-and-neck race to design campaigns that resonate with their audience needs. The key element in achieving this goal is an extensive research that needs to be conducted before your team begins their work.

While you may believe that you know everything about your target audience and understand your market, the truth is that their preferences and the existing market landscape are constantly evolving. Without sufficient data to support your decisions, even a small miscalculation can lead you astray.

Packaging design is a critical factor in the success of Fast-Moving Consumer Goods (FMCG) products, influencing customer purchasing decisions. Eye-tracking technology has emerged as a powerful tool for testing packaging design, offering insights into customer perception and behavior. This technology provides comprehensive, objective, and cost-effective data, helping FMCG companies create standout packaging designs and gain a competitive advantage in the market.

In this comprehensive guide, we will explore the intricacies of market research, covering essential topics from asking the right research questions to implementing findings and monitoring trends.

Before conducting shopper research, companies need to understand how customers use their products. A clear understanding of the consumption habits provides the basis for further action. A customer can be a whole family or just one person.

Nowadays, everything is fighting for our attention. Social media, advertising, and much more are trying to keep us as busy as possible. Understanding how we direct attention to something is essential knowledge from the perspective of scientific research in marketing or education. The foundation of this type of research is the assumption that there is a correlation between eye movements and attention.