Digital Marketing

This article emphasizes the significance of planogram testing in retail, focusing on optimizing sales and enhancing customer satisfaction. Companies benefit from planogram testing by improving sales, enhancing the customer experience, and streamlining their supply chain. It outlines the key steps in the planogram testing process, including defining objectives, hypothesis formulation, data collection, analysis, and implementation. The article also discusses two testing approaches: webcam eye-tracking for larger participant reach and faster results and in-lab testing for deeper qualitative insights, depending on a retailer's goals and budget. Ultimately, planogram testing is essential for gaining a competitive edge in the market.

If you didn’t have a chance to join us during our latest webinar about how to test live websites with eye-tracking and 100+ testers, you can still watch the recording from this event on our YouTube channel.

Last Friday, we had the pleasure of participating in the QuestionPro Fireside Chats!

In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies.

Every website has a purpose – to advertise, introduce or encourage people to purchase a product or service. To achieve these goals a website has to be eye-catching and clear to visitors.