RealEye in Action

Discover how UX research improved the Praha Zítra web application for urban project transparency. Learn about key findings, user research, and design enhancements shaping Prague’s smart city initiatives.

Discover how RealEye eye-tracking technology was used to analyze visual attention in fashion ads and its impact on body image. This study reveals key insights into social comparison, the drive for thinness, and ethical marketing strategies.

This Eye-tracking study using RealEye reveals usability challenges in YouTube’s Clip feature, highlighting user attention patterns and UI improvement needs.

How consumers react to pinkwashing in ads? Highlighting the gap between brand messaging and authenticity.

How cabin design impacts passenger attention? Guiding transit improvements for a more engaging user experience.

RealEye had a great time at succeet25 in Wiesbaden, Germany, where we presented our webcam-based eye-tracking. We demonstrated how it helps improve UX research, ad testing, and marketing strategies by providing valuable insights into customer behavior. Exciting future innovations ahead!

🚀 Big News! RealEye has secured EU funding to enhance webcam eye-tracking using machine learning! This project will improve calibration speed, accuracy, and usability, making research more precise and accessible.

This study explored how RealEye eye-tracking helps analyze ESP students' interactions with multimodal websites. It highlighted the importance of text and layout design in engaging learners, offering personalized learning, and enhancing material design.

A study using RealEye eye tracking investigated how individuals with varying levels of art expertise perceive abstract art. The research focused on the Gestalt principle of proximity, examining how participants grouped visual elements in the artwork.

Eye-tracking used to analyze how minimalist and diverse environments shape user attention and perception. Do neutral spaces centralize attention? Do diverse spaces encourage exploration? Key elements like color, texture, and symbolic design trigger cognitive engagement, highlighting the role of neurodesign in creating emotionally engaging, memorable environments.