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RealEye.io takes a web-based approach to eye-tracking research. It bypasses the need for specialized hardware by utilizing participants' existing webcams on laptops, smartphones, or tablets. This allows for remote testing (so running online study), with users conveniently participating from their homes. RealEye.io goes beyond basic eye-tracking data, AOI metrics, and heatmaps, providing additional insights into attention levels and emotion analysis. All data can be exported for further analysis, and the platform integrates seamlessly with popular survey tools. This budget-friendly option is ideal for researchers conducting small and large-scale studies with online participants.
While RealEye.io focuses on remote research, it seems iMotions focuses mainly on stationary/ in-lab research. The offer, however, covers webcam eye-tracking as well. IMotions approach leverages webcams alongside other psychophysiological equipment, allowing researchers to collect eye-tracking data alongside physiological responses like EEG (brain activity) and GSR (skin conductance). This comprehensive data provides in-depth insights into user experience, encompassing not just where a user looks but also their emotional and physiological reactions to stimuli. IMotions webcam eye-tracking is a powerful tool for researchers seeking a deeper understanding of user behavior (eye movement parameters) especially if used with EEG and GSR and emotions analysis module (you can determine the emotional state of participants).
Please check our RealEye vs iMotions Online comparison table:
The data were gathered and true in March 2024.
