Enhancing Gambling Website Usability with RealEye

How Do Different Formats Impact the Usability of Responsible Gambling Information on Operators' Websites?

In a study by Ruijie Wang et al. (2024) researchers from Bournemouth University explored how different formats of responsible gambling (RG) information on gambling websites affect usability. Conducted during the COVID-19 pandemic, the study used RealEye to gather and analyze data on how users interact with RG information.

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The choice to use RealEye was influenced by several factors:

• Pandemic Restrictions: Traditional lab-based eye-tracking studies were challenging due to travel and social distancing restrictions.
• Affordability and Accessibility: RealEye provided a cost-effective and user-friendly solution for remote eye-tracking studies.
• Ease of Use: The platform was straightforward to implement, making it ideal for researchers looking for quick and efficient deployment.

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Upon consenting, participants engaged in a browsing task where they visited six different gambling websites. Each participant viewed them in a counterbalanced order, spending up to 5 minutes per site. During this time, they were instructed to actively search for RG information.

RealEye facilitated the collection of eye-tracking data in real-world settings, capturing participants' fixation patterns on Areas of Interest (AOIs) defined on RG content such as banners, icons, and text (with and without links). This allowed researchers to analyze metrics like dwell time (duration of fixation) and Time Taken to First Fixation (TTFF) across different RG formats.

Findings indicated significant differences in participants' attention to RG banners compared to icons and text, highlighting the effectiveness of certain visual formats in attracting user attention.

RealEye had an opportunity to meet one of the authors, Ruijie Wang, at the ACM ETRA 2024 Conference.

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During a short interview at ETRA, Ruijie Wang shared insights into the decision-making process and the study's objectives. She emphasized the challenges of conducting research during the pandemic, mentioning:

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Watch a video from the interview with Ruijie Wang at ETRA 2024 Conference:

You can run a similar study!

Follow the steps below to start your own experiment with RealEye:

Account Creation and License Activation

1. Go to RealEye Dashboard and create or log in to your account.
2. Purchase the License of your choice (https://www.realeye.io/pricing). If you need any custom adjustments, contact us at contact@realeye.io. We are happy to help!
3. Activate your license by following the instructions in the RealEye License Activation Guide

Ready to set up your own study? Visit RealEye Support page to learn more and keep us posted on your results! 🚀