Learning Model in Business Simulation Games: eye-tracking case study

In a study conducted by Cleiton Pons Ferreira, et al. (2024), the intersection of biometric technology and business simulation games (BSGs) was explored. The researchers employed RealEye to capture and analyze participants' visual behavior, while they played The McDonald's Game, a BSG that simulates the management of a fast-food chain.

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The Basics of Business Simulation Games

Business simulation games put users in virtual business scenarios where they must make decisions and manage resources. These games help to learn important skills like critical thinking and decision-making in a fun and interactive way. However, it's often hard to measure how well these games work.

How RealEye Helps

RealEye records where and how long a person looks at something on a screen. In this study, a detailed information about what parts of the game caught the players' attention and how they interacted with the game was provided. Using RealEye, the study discovered several things:

• Focus Areas: Players looked most at important game elements, like financial indicators and strategic options.
• Cognitive Load: Successful players spent less time on non-essential information, optimizing their gameplay efficiency
• Learning Patterns: Heat maps indicated that successful players concentrated more on critical game areas, suggesting higher engagement and understanding.

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The study showed that RealEye could greatly improve the understanding of how people learn through games. It provides real-time, objective data on what catches players' attention, helping to design better educational tools.

You can run a similar study!

Follow the steps below to start your own experiment with RealEye:

Account Creation and License Activation

1. Go to RealEye Dashboard and create or log in to your account.
2. Purchase the License of your choice (https://www.realeye.io/pricing). If you need any custom adjustments, contact us at contact@realeye.io. We are happy to help!
3. Activate your license by following the instructions in the RealEye License Activation Guide

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Ready to set up your own study? Visit RealEye Support page to learn more and keep us posted on your results! 🚀