RealEye in Action

A study explores the connection between visual attention and emotion regulation in children aged 3 to 8. Using the RealEye eye-tracking platform, researchers examined how children's gaze patterns towards emotional faces are linked to their emotional regulation skills. The findings suggest that children with higher emotion dysregulation (ED) show less visual attention to negative emotions like anger, especially in younger children, indicating that visual avoidance might be a strategy to cope with unpleasant emotions. This research highlights the potential of eye-tracking tools like RealEye for early screening of ED-related mental health issues in children.

Eye-tracking and AHP analysis revealed how e-commerce users engage with product listing pages. The list layout drew more attention to price and reviews, while the grid layout highlighted visual content and CTA buttons. These insights offer e-commerce platforms clear strategies to optimize their PLP design for higher sales and engagement.

A study by Martínez Núñez (2024) used RealEye eye-tracking to analyze consumer engagement with textile ads. It found which elements attracted the most attention, and which were overlooked. The insights of this research highlight the importance of strategic ad design for improving engagement and conversion rates.

The analysis of how multimedia signals affect student attention and learning. By tracking eye movements during educational videos, the study identified elements that enhance engagement and retention, offering insights for improving online learning materials.

Choosing a celebrity’s gender for FMCG ads is a strategic challenge. Most research has focused on comparing celebrities with non-celebrities, overlooking the impact of male versus female endorsers. The study by Sinha, M., Misra, M. & Mishra, S. (2024) fills that gap using RealEye and surveys to analyze how a celebrity’s gender affects consumer attention and trust.

Explore how SMA Negeri 1 Sokaraja improved their website's usability using RealEye. This study highlights the effective placement of several website elements and the need for better engagement in other sections. By analyzing user focus and interaction, the researchers identified areas for enhancement to boost user satisfaction and website performance.

Explore how RealEye’s eye-tracking uncovers player focus and engagement in business simulation games

A study tracked university students' eye movements to analyze their responses to cyber-attacks like phishing, open Wi-Fi, password leaks, and bait attacks. Heatmaps generated from the data showed which areas of the screen captured the most attention, revealing key vulnerabilities and the need for better cybersecurity awareness and user interface improvements.