What we do?

In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies.

This year, we participated in the IIEX Europe Conference!

When COVID-19 appeared, many activities were brought online. This applies to learning – schools and Universities had to find a way to fulfill their task without meeting students in person. Most of them, like the rest of the world, started using videoconference tools like ZOOM, MS Teams or Google Meet. But is teaching this way as effective as the traditional approach?

In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being exposed to certain stimuli, i.e., to an advertisement. Attention is a cognitive process that tells us about somebody’s concentration and ability to process specific information actively. Considering the advertisement example, it’s crucial to not only know what people are looking at or what emotions it evokes but also to understand consumers’ dynamic of attention.