Recent articles:

RealEye
RealEye
January 6, 2025

Improving User Experience on Traveloka's Car Rental Feature with RealEye

RealEye’s eye-tracking technology was used to evaluate Traveloka's Car Rental feature. Metrics like gaze on screen, heatmaps, and emotional analysis revealed user difficulties with login and finding the rental feature. The study recommends improving feature visibility and simplifying login to enhance user experience and reduce confusion.
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RealEye
RealEye
December 23, 2024

What Your Eyes Say About Cities: Eye-Tracking and Urban Design

A study used RealEye eye-tracking to explore how specific neighborhood elements like trash, RVs, and construction sites affect people's perceptions of urban environments. By combining gaze patterns with surveys, researchers linked visual attention to emotional responses, offering insights to improve urban planning and create cleaner, safer, and more inviting cities.
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RealEye
RealEye
December 10, 2024

Shaping the Future of Eye-tracking Research with Aydın Adnan Menderes University

Discover how Turkish researchers are using RealEye webcam-based eye-tracking technology to explore visual attention across media, psychology, and political campaigns.
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RealEye
RealEye
November 21, 2024

Using eye-tracking to study swearword translation in films

The study used RealEye’s eye-tracking to examine how translation strategies for subtitled swearwords affect cognitive processing. Metrics like fixation duration, fixation count, and time to first fixation revealed that swearwords drew attention quickly and required more cognitive effort, especially when non-literal translation strategies like omission were used.
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RealEye
RealEye
November 13, 2024

Cognitive Insights with RealEye – the Role of Attentional Mechanisms in Working Memory Efficiency Across Adulthood

The study used RealEye's eye-tracking technology to analyze attentional mechanisms and working memory efficiency across adulthood. It found that attention remains stable with age, while working memory declines.
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RealEye
RealEye
November 7, 2024

The eye-ear relationship: investigating auditory impacts on subtitle reading and comprehension with eye-tracking

A study used RealEye eye-tracking to explore how subtitles impact language learning. Findings revealed greater reliance on subtitles without audio, higher cognitive effort for Spanish than Arabic subtitles, and improved comprehension without audio distractions. RealEye enabled detailed insights into subtitle processing and the interplay of auditory and visual inputs.
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RealEye
RealEye
November 5, 2024

Optimizing the Presentation of Learning Materials with RealEye

A study using RealEye eye-tracking explored how Generation Z students engage with educational materials. It found that alternating text and images was most effective for diverse learning preferences, emphasizing the importance of personalizing content to improve engagement and retention in modern education.
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Martyna Pietrzak
Martyna Pietrzak
October 23, 2024

📱Introducing #InstagramMockups at RealEye!

We are pleased to announce that our new #InstagramMockups feature is now available at RealEye! Our #InstagramMockups allow you to easily present your designs on smartphones in a lifelike Instagram layout. Whether you're promoting a product, impressing clients, or enhancing your portfolio, this tool ensures your work looks its best!
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RealEye
RealEye
October 10, 2024

Analyzing Email Campaign Effectiveness Through Eye Tracking

This study analyzed how consumers engage with promotional and welcome emails from fashion brands. It tracked eye movements to explore which elements of emails capture attention, providing insights for improving email marketing strategies and increasing engagement.
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