RealEye Blog

Ida, a freelance therapist in Turkey, faced challenges with her website’s performance. Neuromarketer Irene Centenaro utilized RealEye.io’s eye-tracking to diagnose the issues. The analysis highlighted key areas for improvement, helping Ida enhance user engagement and lead conversion.

In this interview, Adam from RealEye.io speaks with Jake Pryszlak, an acclaimed market researcher and speaker. The conversation covers Jake's career journey, beginning with his initial project involving research on disabled individuals, which highlighted the impact and importance of research.

Explore how SMA Negeri 1 Sokaraja improved their website's usability using RealEye. This study highlights the effective placement of several website elements and the need for better engagement in other sections. By analyzing user focus and interaction, the researchers identified areas for enhancement to boost user satisfaction and website performance.

At ETRA 2024 in Glasgow, RealEye showcased its webcam-based eye-tracking technology, demonstrating its potential across fields like healthcare and fashion design. Highlights included a research poster on responsible gambling, the interactive “Hunt the Dots” game, and a panel on diversity in eye-tracking. The event provided valuable feedback and inspired us to continue advancing eye-tracking technology.

Explore how RealEye’s eye-tracking uncovers player focus and engagement in business simulation games

In the dynamic world of market research, staying ahead means embracing change and innovation. Recently, I had the privilege of sitting down with Kerry Hecht, the CEO and founder of 10K Ecosystem, to discuss just that. Kerry shared fascinating insights into the rebranding of her company from Echo to 10K and detailed the innovative strategies her team is employing to tackle some of the industry's most persistent challenges.

Learn about the seven universal facial expressions. They are key in understanding human emotions and are used in RealEye’s facial expression recognition system to analyze visual attention and emotional impact.