RealEye's success at succeet25 ;-)

What a fantastic time we had at succeet25! RealEye team was thrilled to be part of this market research event at the RMCC in Wiesbaden, Germany, on February 12-13, 2025. With over 130 exhibitors and more than 150 sessions, the conference was absolutely packed with inspiration, innovation, and insightful conversations.

RealEye in Action!

At our booth, we had the opportunity to demonstrate RealEye's online eye-tracking technology. Attendees were able to experience our webcam-based tool firsthand, sparking valuable discussions on how it can enhance UX research, digital marketing, and behavioral insights.

The feedback was very encouraging, with researchers, brands, and agencies particularly interested in how RealEye can support ad testing, website optimization, and usability studies.

Transforming Sight to Insight: our presentation at succeet25

One of the key moments for us was our presentation, where we discussed the role of eye-tracking in modern market research.

During this session, we explained how RealEye can enhance market research and customer experience by providing valuable insights into customer behavior. We demonstrated how the platform allows businesses to track what captures attention, what gets ignored, and how users interact with various content - all without the need for setting up a laboratory or expensive hardware. Through a live example, we showed how RealEye’s remote, easy-to-use system enables companies to conduct eye-tracking studies on desktops, laptops, and smartphones to improve product design, marketing strategies, or website UX.

The session was well-received, and we were happy to share how RealEye can transform sight into actionable insights, enabling data-driven decisions for businesses worldwide.

Key Takeaways from succeet25

In addition to sharing our own insights, we gained valuable knowledge from industry leaders. Here are some of the main themes from the event:

• AI and automation are transforming research – Many discussions highlighted how real-time analytics and AI-driven insights are reshaping consumer research.
• Behavioral data is becoming more essential – Traditional survey methods are evolving, with eye-tracking, implicit testing, and neuromarketing playing an increasingly important role.
• The growing influence of neuromarketing – More brands are using subconscious decision-making insights to create stronger connections with their audiences.

What’s Next for RealEye?

With all the fantastic feedback and insights we gathered at succeet25, we’re more excited than ever about the future of webcam-based eye-tracking. We're exploring new possibilities and innovations, and we look forward to sharing updates as they progress :-)

A massive THANK YOU to everyone who stopped by our booth, shared their experiences, and chatted with us about eye-tracking. If we missed you at the event, don’t worry - you can always reach out us to learn how RealEye can transform your research.

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💡 Let’s stay connected! Visit us at www.realeye.io and feel free to reach out to our team at contact@realeye.io!

See you!